Starbucks CEO Howard Shultz reacted to President Trumps temporary travel ban from refugees from seven nations by vowing to hire 10,000 refugees.
The move, which was clearly political in nature and designed from a supporter of Hillary Clinton, did not go over well with “red state” Americans.
One of those Americans is Evan Hafer, founder of Black Rifle Coffee Company.
Evan started out in the National Guard then transitioned to active duty as a Special Forces operator. The coffee lover then went civilian and contracted with the State Department and the CIA throughout the War on Terror.
Today, Evan and the veterans and patriots who work for him, are busy growing a coffee empire that draws away coffee lovers who don’t care for the “hipster” mentality of Starbucks and simply want to enjoy a strong cup of coffee without the pretense of Italian-named brews and cup-sizes.
While Starbucks sells Cascara Latte’s and Espresso Con Panna’s, Black Rifle Coffee Company sells roasts that go by the name, “Caffeine and Hate”, “Blackbeard’s Delight”, and “Murdered Out.”
Following Starbuck’s announcement about their refugee hiring plan, Black Rifle announced on a social media channel, “Black Rifle Coffee Vows to Hire 10,000 Veterans.”
We had to edit the original… We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country. And when we say "country", the taxpayers. Everyone else can take a hike. Careers@blackriflecoffee.com
While BRCC is unlikely to have a need for 10,000 new employees this year, the commitment to hiring veterans is not new and has been a bedrock of their hiring practices since Evan founded the company, “Black Rifle Coffee has [always] vowed to hire Veterans and Patriots, we didn’t adopt this vow on the heels of anything to drive a bullshit touchy feely false sales projection!”
While Starbucks hipsters may say that Black Rifle Coffee is a gimmick, for those who have tried their roasts, those would be fighting words as the coffee (and this author has consumed BRCC on more than one occasion), is exceptional and as fresh as shipped coffee can be.
For those veterans looking to work hard for a paycheck, they can apply by emailing firstname.lastname@example.org